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Name: Lily Pavitt
Age: 17
Occupation: Student
What are your general interests? Music, fashion, and films.
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Every month. I have a Vogue subscription.
What music magazines are you most likely to engage with? NME or Rolling Stone
What would make you want to buy a magazine? A strong sense of branding and an interesting cover.
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Mostly pop
Who are your favourite music artists? Beabadoobee, Faye Webster, and Sabrina Carpenter
Where do you hear/ talk about new music? Mainly on TikTok and other social media platforms or through friends.
How often do you got to concerts/ festivals? Every few months
What was the last concert/ festival you went to? Arlo Parks concert
Name: Georgia Baker
Age: 17
Occupation: Student
What are your general interests? Singing, Piano, and reading
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Never
What music magazines are you most likely to engage with? Rolling Stone
What would make you want to buy a print magazine? An interesting coverline
How often do you listen to music? Most days
What music streaming service do you use? Spotify
What genres of music do you listen to? Pop, Rock, old soul, jazz, and hiphop.
Who are your favourite music artists? Loyle Carner, Taylor Swift, Adele, Billy Joel, Queen, Arlo Parks, Norah Jones, Rihanna
Do you collect vinyl/cds? Yes I have some older records
Where do you hear/ talk about new music? My friends, parents, instagram, and TikTok
How often do you got to concerts/ festivals? Three times a year.
What was the last concert/ festival you went to? Arlo Parks concert
Name: Lilac Benney
Age: 12
Occupation: Student
What are your general interests? Music, films
How often do you use social media? Every day
What social media do you use? WhatsApp, TikTok, and Snapchat
How often do you read print magazines? Never
What music magazines are you most likely to engage with? I don’t know of any
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Pop
Who are your favourite music artists? Billie Eilish, SZA, and arctic monkeys
Where do you hear/ talk about new music? Spotify emails and TikTok.
How often do you got to concerts/ festivals? A couple of times a year
What was the last concert/ festival you went to? Glastonbury
Name: Maddy Veitch
Age: 17
Occupation: Student
What are your general interests? Music, and films.
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Never
What music magazines are you most likely to engage with? Ones that are aesthetically pleasing and reflect the current landscape of music or reflect my own music taste
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Pop, indie, rock, rap, R&B
Who are your favourite music artists? Mitski, Sir Chloe, Chappel Roan, Little Simz, Adrienne Lenker
Where do you hear/ talk about new music? With friends, recommend me things, social media, looking at Spotify playlists and accounts, films/tv.
How often do you got to concerts/ festivals? Around 5 a year
What was the last concert/ festival you went to? Little Simz in November.
Name: Belle Webster
Age: 17
Occupation: Student
What are your general interests? Music and film
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Not very often only when there is someone I like in it
What music magazines are you most likely to engage with? Mojo and the Guardian one
What would make you want to buy a print magazine? If there is someone I like in it or an interesting cover.
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Indie pop
Who are your favourite music artists? Phoebe Bridgers, Lord, Chappel Roan, Wolf Alice.
Do you collect vinyl/cds? Yes I collect vinyl.
Where do you hear/ talk about new music? Social media or my friends
How often do you got to concerts/ festivals? Quite often around once a month
What was the last concert/ festival you went to? Arlo Parks concert
Name: Alexander Blackstone-Cobbe
Age: 17
Occupation: Student
What are your general interests? Cricket, golf, football, aviation
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat and Twitter
How often do you read print magazines? Not very often
What music magazines are you most likely to engage with? ,,
What would make you want to buy a print magazine? If there are pictures that I like
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Pop
Who are your favourite music artists? George Ezra, Tom Grennan
Do you collect vinyl/cds? No
Where do you hear/ talk about new music? Friends and social media
How often do you got to concerts/ festivals? I don't
What was the last concert/ festival you went to? N/A
Name: George Burnham
Age: 17
Occupation: Student
What are your general interests? Football, Formula 1, music
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Never
What would make you want to buy a print magazine? A cover/title that includes my interests.
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Alternative, Indie, R&B
Who are your favourite music artists? The Weekend, Bakar, Rex Orange County
Do you collect vinyl/cds? No
How often do you got to concerts/ festivals? Once every few months
Name: Marni Azeem
Age: 17
Occupation: Student
What are your general interests? Football, pro clubs, music
How often do you use social media? Every day
What social media do you use? Instagram, TikTok, and Snapchat
How often do you read print magazines? Never
What would make you want to buy a print magazine? Probably nothing (never bought one) but maybe football.
How often do you listen to music? Everyday
What music streaming service do you use? Spotify
What genres of music do you listen to? Rap, Hip-Hop
Who are your favourite music artists? Drake, Future, Playboy Carti
Do you collect vinyl/cds? No
How often do you got to concerts/ festivals? A couple of times a year
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